HII
THE FOCAL
POINT
Huntington Ingalls Industries is a global engineering and defence technologies provider with 135 years of history. HII has a history filled with trusted partnerships in advancing U.S. national security and delivers critical capabilities ranging from the most powerful and survivable naval ships ever built to unmanned systems, ISR, and AI/ML analytics. Currently, the company's skilled workforce is represented by 43,000 employees and collaborators that have been combining knowledge and expertise to keep HII’s name present in the market.
The
challenge
After more than a century in the industry, HII realized that its corporate identity was getting outdated and witnessed other competitors gaining power as they invested in upgrades to their business models. Everything changed when Between Collective joined the company to rebrand its core features and create a fresh, modern and technological personality for its brand. We got the mission to recreate the way HII presents itself without forgetting to preserve and respect the experience and background of a brand that worked hard to establish a recognizable name in the industry. The colours were designed to represent all aspects of the brand, from the deep depths of the ocean and the steel to create the ships.
📹 VIDEO PRODUCTION
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COLOUR PALETTE
The colours were designed to represent all aspects of the brand, from the deep depths of the ocean, and the steel to create the ships.
