After the spark of the idea, Universe creators realized that its identity in the metaverse depended on making the project stand out against the many competitors and business models that have been trying out Web3 technologies as a means to showcase what they have to offer. Between Collective partnered with Unuverse at the very beginning of its journey and committed to creating a modern visual identity to help kick off the business in the online world. We got the mission to create and design all the details of how Unuverse presents itself on different social media platforms, always respecting the needs of each public and the expected outcomes for each channel the brand wanted to invest in to start building a recognizable name. As we developed the creative strategies to ensure Unuverse's strong presence in the NFT market, we put together all the necessary appeals to showcase a multifaceted, technological, and environmentally conscious project.